The Building Blocks of Brand Development
Start building your brand today!
START DATE: JULY 15th!
How You Will Do It: Participants will learn from an expert in the field and will work through a series of targeted activities. You'll have the opportunity to learn from and share ideas with one another, with support from a course navigator whose expertise is in mentoring start-ups at all levels of engagement.
Steven Goldstein joined Sharky’s Woodfired Mexican Grill in 2016 as its first chief marketing officer. He oversees brand and menu evolution as the concept expands from its Southern California roots into new markets, including Oregon, Nevada, Arizona, and Northern California. Recognized as a leader in the food industry for more than 35 years, Mr. Goldstein specializes in connecting brands and consumers through the development and implementation of meaningful food and beverage experiences. He has worked as a chef, a corporate change agent, and a leader in the consulting field for emerging and established food and beverage companies.
Steven joined Sharky’s from San Francisco-based The Culinary Edge, where he spent nearly 10 years leading the firm’s business development and client management team in helping restaurant and food clients create the brand, menu, and operational strategies and tactics that achieve their business goals.
A graduate of the Hilton College at The University of Houston, TX and of The Culinary Institute of America in Hyde Park, NY, Steven Goldstein is a recognized industry speaker on consumer trends and the strategies that food companies can leverage to enhance their standing in the evolving marketplace.