Insights from Food Experience Design–Spring 2024

Build creativity and refine your ideas!

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NEXT SESSION STARTS March 11th, 2024!
Insights from Food Experience Design

Course Description: Transforming the food system requires more than just passion and intent. You need to move quickly from idea to plan to action––with rigor, empathy, and effectiveness. By embracing a process that calls on collaboration, negotiation, and inquiry with diverse stakeholders, you will learn to act deliberately and listen empathetically as you explore the concept of food experience design.

What You Will Do: Engaging the hallmarks of design thinking, this short-form, self-directed course will help you apply these tools to your food business. You will explore innovation as a team sport, develop customer empathy, frame your challenge, build creativity and refine your ideas, and craft your pitch.

How You Will Do It: Participants will learn from recorded lectures delivered by an expert in the field and will work through a series of independent targeted activities. You'll have the opportunity to learn from and share ideas with one another, and participate in occasional live huddle sessions with your dedicated course navigator and occasional guest lecturers with expertise in mentoring start-ups at all levels of engagement.

Your Instructor

Kyleigh Wawak
Kyleigh Wawak

Kyleigh Wawak works in a most unlikely place for a food innovation professional—a tech company! She works for Salesforce as a member of Ignite, an innovation consulting team that partners with Salesforce’s most valued customers to transform their futures. Like many innovation professionals, her background is varied and her career path winding, beginning with an undergraduate degree in accounting that led to a mind-numbing desk job that served as a wake-up call: follow your passion!

Kyleigh’s own passion led to culinary school at Kendall College in Chicago and working as a consultant for a variety of food companies before landing at gravitytank, a design-led innovation consultancy. It was there that Kyleigh and her colleagues developed the practice of Food Experience Design—a holistic, user-centered approach to food innovation that goes way beyond the product and packaging to consider all aspects of the ecosystem as opportunities for innovation. She has worked for companies like Pepsico, Quaker, Mondelez, Hormel, and AB InBev to reinvigorate brands, address new markets, and launch new products.

Kyleigh believes design thinking is a powerful tool to solve all kinds of problems, big and small, and is something that everyone can do, not just designers or innovation professionals. She lives in London with her husband and Persian cat Sheila, and in her spare time you can find her cooking up a storm, perfecting her downward dog, and getting lost in narrow streets throughout Europe.

Frequently Asked Questions

When does the course start and finish?
The course starts March 11th, 2024–with new content being released every week–for five additional weeks. We design our courses with busy people in mind–and encourage you to take the course at a pace that works best for you. The forums will remain available until May 17th, 2024, allowing you ten full weeks to engage with your fellow learners.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own. The forums won't remain active past May 17th, 2024, but you can always access the content!
What will I get at the end of the course?
In addition to the incredible opportunity to learn from subject matter experts–connect with your fellow food system learners–and build your network–you will also receive a certificate of achievement and a badge that you can post to your LinkedIn profile or other social media.

Get started now!