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The Building Blocks of Brand Development–Fall 2019
Getting Started
Welcome to the Course
About this Workshop (0:44)
Welcome Video (2:39)
Readings for Week One
Activity + Discussion Space
It's Not About the Logo
Course Video (8:47)
Course Readings
Activity + Discussion Space
The Marketplace–Determining What's Available
Course Video (17:22)
Course Readings
Activity + Discussion Space
Living / Testing the DNA + Soul of Your Brand
Course Video (6:41)
Course Readings
Activity + Discussion Space
Harnessing Consumer Insights
Course Video (7:23)
Course Readings
Activity + Discussion Space
Activating Your Brand
Course Video (6:31)
Course Reading
Activity + Discussion Space
Course Readings
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